The entire AI purchase conversation, in full clarity.
Nova runs real purchase conversations between real people and an AI agent, and captures every layer of what happens.
The industry hasn’t caught up.
Discovery, research and consideration are moving into a private channel.
Using AI to research and buy products is mainstream, everybody knows that. So why are we still so blind to what is actually happening in those AI purchase conversations?
Nova changes that.
Nova is the AI conversation.
What you can learn from the full conversation
1 in 4
Read only the first AI reply and you see 1 brand in 4.
Every stage of the conversation matters.
88%
In 88% of cases, a brand first appears in the AI's reply, not the shopper's message.
Once mentioned, the AI doesn’t favour big brands over small.
11%
Of brands that first appear in an AI reply, 11% end up chosen. Only the full conversation shows who wins.
Position matters as much as visibility.
4.5%
the single-most cited source out of 409 different websites retrieved by the AI in the study.
No single source dominates visibility.
Source: Nova Laptops Study, UK, August 2026
Why we built Nova
We had real questions about AI's role in how people decide what to buy. Nothing available could answer them.
So we decided to build an instrument that could, and we got more than we bargained for.
Built to answer our own questions, now it answers yours.
Let's talk.
Tell us what you need to know. We'll go find out.