Nova and GEO
Showing up and surviving contact with the buyer require different approaches.
Nova complements your GEO spend. GEO tracks and improves your visibility in AI and what the AI assistants say about you. Nova studies what happens when real buyers enter the mix, in a full conversation, and allows you to test controlled changes.
Together, they allow you cover the full spectrum of AI shopping behaviours.
How they fit together:
| Measure | GEO | Nova |
|---|---|---|
| Purpose | Improve and track how the AI presents a brand | Understand what buyers do in AI conversations |
| Who asks the questions | Prompts the agency or tool writes | In-market buyers, in their own words |
| Unit of analysis | The AI's answer | The whole conversation, both sides |
| Main measures | Mentions, position, citations, share of answers | Engagement, dismissal, pass-over, final pick, stated next step, the AI's claims |
| Scale | Many prompts, many platforms, continuous | Sample-based studies |
| Output | Dashboards and visibility scores | A study report, data exports and a briefing |
Why combining the two matters.
117 of 229 brand appearances raised by the AI were named, then met with silence from the buyer. GEO can tell a brand it was named by the AI, Nova shows you what the buyer did next.
24 of 3,012 search results reached the shopper as a link. The AI's sources shape its responses, but buyers rarely see these sources. Nova captures everything the AI does, everything that makes it to the buyer, and how that influences the buyer.
Test before you commit. A Nova brand test pre-tests messages before a content, earned media or GEO programme goes out.
Measure what changed. A Nova baseline and repeat study can sit alongside GEO tracking by measuring the impact of those changes from the buyer side.
Source: Nova: Laptops UK, 2026 Q3.
We work with GEO teams.
If your clients ask what buyers do once they make it into the AI conversation, we can work with you to show them.
Let's talk.
Tell us what you need to know. We'll go find out.