See the whole AI purchase conversation unfold.

Map your competitive position at every stage of the AI purchase conversation in your category, and uncover the exact drivers behind it. Test what can improve it.

Two modes

Focus

Get clarity on what AI purchase conversations look like in your category.

Focus gives you an X-ray image of how buyers in your category use AI to decide right now. Every dimension of the AI purchase conversation is made visible in one package:

  • How conversations unfold, and where you stand.

  • Whether your visibility is actually worth anything.

  • Which brands win the moments that matter, and why.

  • Which brands lose, and which are absent entirely.

  • How brands are framed and how buyers engage or dismiss.

  • Which information sources shape how the AI frames your brand.

Signal

Test specific, actionable changes that improve your position.

Signal is a controlled experiment, run inside a real purchase conversation. Focus maps your current position, Signal shows you which changes can improve it.

One group's conversation includes a specific, deliberate change:

  • No AI visibility? Signal can show you what happens when you are mentioned.

  • Mentioned, but never first? See the impact of being named first in a less crowded room.

  • Buyers dismiss you? See the impact of being described differently.

  • Your tracker can't reach the conversation where consideration is decided? Signal gets you into it, and shows what that consideration actually looks like.

As long as it doesn't compromise the realism of the conversation itself, anything can be tested. Signal can include a matched group's conversation which doesn't include changes, so comparing the two shows what that change was actually worth. Signal participants are always told upfront that sponsored content may appear.

One-off or ongoing

Either mode works as a single engagement or a recurring one.

Choose your level of insight

An unfiltered, live view of how a real person researches via AI, as they do it, can reveal vivid context and reasoning you didn’t think to look for. Observing these AI research activities at scale lets you know what is typical in your category, where your brand stands, where your competitors stand, and what to do about it.

Nova does both.

Qual Snapshot

Witness how a real AI purchase conversation unfolds in your category. See the language they use, the moments which spark engagement or break it, and the reasons behind a decision in a buyer’s own words. Observe a typical conversation, or watch what happens when your brand is mentioned by the AI.

Smaller, qual-based fieldwork designed to show you what the conversation actually sounds like, without paying for statistical power you don't need yet.

01

Overview

See what’s actually typical across your category right now. Understand how the conversation unfolds, the most important moments that make or break a decision, and which sources the AI reaches for when searching for options and answers.

An overview gives you enough sessions to reliably describe AI purchase conversations in a given category.

02

Benchmark

This is where your brand’s story can come alive in the data. Benchmark tells you whether the AI takes your brand seriously, and more importantly, whether buyers engage or dismiss you when you’re in the the room, and why. It maps your position across all the dimension of the conversation to show you who you’re competing against in this environment.

Enough sessions to stop guessing, and start knowing what to fix, or what to double down on.

03

Impact

This tier gives you the power to diagnose in detail, and chart a way forwards with statistical confidence. Want to know why a competitor keeps winning, or test a specific change in how you show up in AI purchase conversations, and see how it actually affects engagement? Test it against a group who didn’t see the change, and prove it makes a difference to make sure your budget is spent addressing the right areas to maximise visibility and engagement.

What's included

Every engagement includes:

  • “I'm not sure you're taking usability into account. A 15-inch screen is an inch bigger diagonally than a 14-inch, but that's minor compared to jumping to a 27-inch external monitor, which is what I'd actually use at a desk."

    A real moment of a buyer correcting the AI's own assumptions, mid-decision.

  • ENGAGEMENT RATE
    69% → 23%

    First brand named vs. fifth brand named.

  • 01 · Your category, right now

    02 · Where your brand stands, and why

    03 · Who you're actually competing against

    04 · What we'd test next

Not sure whether you need Focus, Signal, or both?

We'll help you figure out which one actually answers your question.

Talk to us