Use cases
Discovery, research and consideration
are moving into a private channel.
Seeing inside that channel is what Nova does. AI is increasingly the broker between consumers and what they buy, and Nova applies to any challenge that touches on that.
For GEO, AEO & SEO teams
Your brand may have AI visibility, but are those mentions worth anything?
See where and when you're named, who you're up against the moment you come up, how the buyer responds, and whether Nova found you live or already knew you. Then, test changes to improve performance.
For Brand & Insights teams
Is your brand tracker complete if it can’t see inside where consideration now forms?
Consideration increasingly forms or falls apart within an AI conversation, so your brand tracker metrics move, but you don’t know why. You can't measure that with a survey. We let you watch this moment happen, with a real person, and test what's actually driving it.
GEO, AEO & SEO
For GEO, AEO & SEO teams
Reading only the first AI response can miss 84% of brand mentions.
In our recent study on laptops in the UK, the first AI response alone missed 84% of brand mentions and 95% of actual purchase decisions that followed. Even when a brand is mentioned, appearing in the conversation isn’t the same as being selected.
Nova gives you an X-ray of the full conversation, so you can confidently diagnose and direct your GEO budget in the right places using the full picture.
* Source: Nova Laptops Study, UK, August 2026
What you actually learn
Know your position, not just your presence.
The first brand named in a conversation gets chosen roughly 12x more often than one mentioned fourth or later. Where you land matters.
Being cited and being chosen are two different things.
A brand can perform well on visibility but consistently underperform in actual buyer engagement. A brand with strong engagement can fly under the visibility radar. Visibility and outcome don’t always follow the same path.
Know how you’re described and which sources the AI reached for.
See the AI's own search queries as they run, down to the domain it cites. Know which claims were from training memory and which were live searches, which searches made it to the buyer, and which links the buyer clicked.
Real prompts, organic conversations .
A written, engineered prompt can give a useful but mechanical representation of an AI’s first response. Human opening prompts are often personal and imbued with situational context. A real person, mid-conversation, following up on a point or correcting themselves, is what AI purchase conversations actually look like.
See how crowded the room is when you typically arrive.
Engagement drops from 69% when a brand enters an empty field to 23% when it's the fifth name mentioned. See exactly how many rivals you're up against, and when.
Who this is for
Media buyers, GEO/AEO leads, and content/SEO teams who need to know whether AI-driven discovery is translating into consideration, not just visibility, and whether their budget is being directed in the right places to improve performance.
Nova lets you observe typical conversations with real buyers, or test changes to optimise your position.
See how both work on the Product page.
Want to get the full picture on your GEO situation?
BRAND & INSIGHT
For Brand & Insight teamsMajor brands appear in 99% of sessions, smaller brands 50%. Once mentioned, they convert at the same rate.
Once a brand makes it to the conversation, the AI doesn’t favour big names over small. This short window can reassemble consideration in real-time, outside the view of traditional brand trackers, one private conversation at a time.
* Nova Laptop Study, UK, August 2026
What you actually learn
Getting into the conversation is the hard part. Once there, it's a fair fight.
Size and reputation only go so far once you get into the conversation. AI visibility can be increased, which means more of this competition, for every brand, is happening entirely outside what a tracker can see.
See which brands win buyers they never had.
65% of the time a brand shows up in a conversation, the buyer engaging with it didn’t already have it top of mind going in.
Smaller brands overcome greater odds.
Despite typically showing up later in the conversation, in a more crowded consideration pool, smaller brands still convert at parity with bigger ones.
A specific moment in the AI conversation boosts minor brands as much as major ones.
The single strongest predictor of buyer engagement is if the AI verifies the brand with a search unprompted. This boost leads to roughly 12-14x higher engagement for major and minor brands alike, entirely inside a conversation no tracker is monitoring.
Who this is for
Brand and Insights teams tired of brand trackers that show what happened, but never why. Better surveys and interviews aren’t the correct answer because they still cannot see the 33% of brand discovery and research now flowing through AI (GWI Core, Q2 2026). Nova can complement your existing tracker to complete the picture.
Keep your tracker up-to-date with today’s consumers.